Hoarding
hoarding is one of the most traditional and effective advertising methods of reaching a large audience in a short period. Hoardings are large outdoor advertising structures that are placed on highways, roadsides, and other busy public areas to grab the attention of passers-by. In India, the hoarding industry is booming due to its ability to reach a large market.
The benefits of
advertising on hoardings are numerous. Hoardings are usually placed in
high-traffic areas, making them the perfect platform for businesses to reach a
large audience. They are particularly effective for promoting brand nnawareness,
as they can be seen by a wide range of people regardless of their age, gender
or social status. They are also cost-effective, as the cost of advertising on
hoarding boards is less compared with other traditional advertising methods
like television and print media.
Many successful
businesses in India have used hoarding advertising to promote their brand. One
such example is Havells India Limited, a leading Indian electrical equipment
company. Havells has been using hoardings to advertise its products for more
than a decade. The company has been particularly successful in targeting urban
areas, as the hoardings are placed in prime locations where their target
audience is most likely to see them.
In conclusion, advertising on hoardings is a proven method of
reaching a large audience in India. While there are some challenges associated
with this method, the benefits of hoarding advertising outweigh the tradeoffs.
Hoarding advertising is an effective way of promoting brand awareness, and it
can be done at a reasonable cost. With the right approach, businesses can
utilize hoardings to reach their target audience and increase their brand
visibility.