Cab Branding
Taxi/Cab Branding: Rates
Cab branding is an effective way for businesses to reach a large
and diverse audience. From wraps to door stickers, interior branding, and more,
there are a variety of options available to businesses looking to advertise on
cabs. In this post, we'll explore the benefits, costs, and effectiveness of
each cab branding option.
Cab Wraps
Cab wraps are one of the most common forms of cab branding. These
wraps cover the entire exterior of a cab and can display your company's logo,
message, or image. They are eye-catching and can be a great way to make a
statement.
Benefits
High impact: Cab wraps are attention-grabbing and can make a big
impact on consumers.
Customizable: You can create a custom design that fits your brand
and message.
Longevity: Wraps can last for several years, making them a good
long-term investment.
Costs
The cost of a cab wrap varies depending on the size of the cab and
the complexity of the design. Typically, you'll pay a production fee to create
the wrap, as well as an installation fee.
Effectiveness
Cab wraps are an effective way to promote your brand. Ad Study
found that cab wraps can generate up to 70,000 impressions per day.
Door Stickers
Door stickers are a popular form of cab branding. These stickers
are placed on the doors of a cab and can display your company's logo, message,
or image. They are a simple and effective way to promote your brand.
Benefits
Cost-effective: Door stickers are a relatively inexpensive way to
advertise, making them a popular choice for small businesses.
Customizable: You can create a custom design that fits your brand
and message.
Flexibility: You can change the message on your door sticker to
promote different products or services.
Costs
The cost of a door sticker varies depending on the size of the
sticker and the complexity of the design. Typically, you'll pay a production
fee to create the sticker, as well as an installation fee.
Effectiveness
Door stickers are an effective way to promote your brand. They are
visible to consumers as they enter and exit the cab, making them a great way to
increase brand awareness.
Interior Branding
Interior branding is a newer form of cab branding. This type of
branding involves placing ads on the interior of a cab, such as on the back of
the front seats or on the ceiling of the cab. They are interactive and can be a
great way to engage consumers.
Benefits
Interactive: Interior branding allows you to engage with consumers
in a new way.
Dynamic: You can change the content on the ad to promote different
products or services.
Targeted: You can use data to target your advertising to specific
demographics or areas.
Costs
The cost of interior branding varies depending on the size of the
ad and the complexity of the design. Typically, you'll pay a production fee to
create the ad, as well as a rental fee for the space.
Effectiveness
Interior branding is an effective way to engage with consumers. A
study conducted by Nielsen found that interior branding in cabs can be an
effective way to increase brand awareness and recall.
Conclusion
There are a variety of cab branding options available to
businesses. Cab wraps, door stickers, and interior branding are just a few of
the possibilities. Each option has its own benefits, costs, and effectiveness.
By understanding these factors, you can choose the option that best fits your
brand and message.